"If teams were allowed to build products the way they wanted to without the customer's voice, they’d be clumsy. My role is to bring that balance."
Aaron Brennan
Strategic GTM Leader
Revenue is a lagging metric. By focusing on moving users from "Lax" to "Power Users" first, sustainable revenue becomes the natural byproduct of real product value.
As the product evolves, so must your definitions of success. I believe in honest audits of the customer journey every two quarters to align metrics with current user behavior.
Strategy only works if it's repeatable. I build frameworks that empower Sales teams to drive 18%+ win-rate increases through unified messaging and persona mapping.
"If teams were allowed to build products the way they wanted to without the customer's voice, they’d be clumsy. My role is to bring that balance."
Aaron Brennan
Strategic GTM Leader