AARON BRENNAN

Work Experience | Aaron Brennan

Key Accomplishments

ZoomInfo

Head of Product Marketing PLG

06/23 – Present

• Grew the e-commerce business from $0 to $16.9 million in annual recurring revenue (ARR).
• Spearheaded the development and execution of a comprehensive product-led growth (PLG) strategy.
• Implemented a freemium model to expand market reach and drive user acquisition.
• Enhanced onboarding flows with personalized experiences to optimize user engagement and generate PQLs.

Dropbox

Product Marketing Lead

07/22 – 05/23

• Achieved a 1000% increase in Dropbox Capture’s Weekly Active Users (WAUs) through data-driven GTM strategies.
• Led a strategic shift in messaging that resulted in a 20% improvement in second-week retention and a 15% boost in sales conversion.
• Drove a 10% increase in cloud adoption across all SKUs by developing compelling value propositions.

airSlate

Senior Director of Product Marketing

06/18 – 06/21

• Successfully scaled annual revenue from $37M to $100M while overseeing a team of 8.
• Implemented self-service and AE customer journeys that resulted in an 18% increase in sales win rates.
• Built ecosystem integrations with Salesforce, AWS, and Slack, driving a 38% revenue increase.

Google

Product Marketing Manager (Google+ / Google X)

07/11 – 04/14

• Contributed to Google+’s growth from 0 to 520 million users.
• Generated $45M in sales for the first Google X consumer product, Google Glass.
• Organized a national hangout with President Obama, attracting over 75,000 live viewers.

Work